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This presentation was delivered at the 2013 Digital Education Show hosted in Kuala Lumpur, Malaysia.
From the session description:

Jeff Dungan, K-12 Technology Coach, Shanghai American School
Presentation Title:
“Spread the Word: Social media’s effect on the diffusion of educational technologies in K-12 international schools”.

The key points of the talk:
  • Diffusion of Innovation is not a new concept
  • Opinion leaders in f2f and online environments have the largest affect on diffusing information
  • How to leverage the power of social media and your school culture to maximize your return on your technology investment

This conference also included sitting in on a 40 minute panel of other esteemed colleagues from other East Asian international schools to discuss the role social media are playing in Pk-12 education today.
Panelists included:
Adrienne Michetti
Tim Bray
Robert Appino
Aloni Cahusac
Shawn Kirkwood